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Business: An Integrative Approach Fred L. Fry

Business: An Integrative Approach

Fred L. Fry

Published January 1st 2004
ISBN : 9780072537802
Unknown Binding
548 pages
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 About the Book 

This text is far superior to others. Bob Muir,Coastal Carolina Community CollegeThe primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen. . . . I think the authors haveMoreThis text is far superior to others. —Bob Muir,Coastal Carolina Community CollegeThe primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen. . . . I think the authors have done an excellent job of developing an integrated text. —Kitty Campbell,Southeastern Oklahoma State University Highly-lauded in its first edition,Frys Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint,such as presenting marketing,management,and finance as separate entities or chapters,this text presents them as an integrated whole. The framework captures how businesses really work in todays world,and brings functions and processes together.